Habits Athlete Program – FAQ

Who can apply?

Any college athlete who is currently NCAA, NJCAA, or NAIA eligible may apply. We also accept athletes from JUCO, club teams, and other organizations.

Do I need to be a specific gender or play a certain sport?

No — athletes of all genders and sports are welcome.

What information do I need to provide?

You’ll need:

Full name

Non-edu email (for payouts/affiliate dashboard)

Phone number

College/University and team division

Graduation year

Sport played

Social media links

What if I don’t have a large social media following?

That’s okay! We work with athletes at all levels of influence. The form lets you indicate your follower range (<10k, 10k–50k, 50k–250k, 250k–1M, 1M+).

Do I need to make a purchase to join?

Not required, but we offer an exclusive, discounted one-time purchase option to show belief in the brand and create launch content.

What kind of content do I need to create?

You can choose what fits you best. Options include:

2+ organic posts per month

2–4 story frames

1 short-form video (Reel/TikTok/Shorts)

Locker room/team plug content

Campus reps (merch chairs, clubs, Greek life)

Or simply wearing and using your custom link/code

How do payouts work?

We’ll set you up with an affiliate dashboard connected to your non-edu email. From there, you’ll track sales and earnings.

What if I’m not approved right away?

We review all applications to make sure they comply with NIL (Name, Image, and Likeness) rules and our brand guidelines. If approved, you’ll receive a code/link and a commission rate in writing.

Do I need to check with my school?

Yes. You are responsible for making sure your participation complies with your school and conference NIL rules.

What’s the agreement at the end?

You agree to:

Be responsible for compliance with school/conference NIL rules

Receive a code/link and commission rate if approved

Participate in the program based on the commitments you selected